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From Bean to Brand, to Success (Part 3)
JANUARY 08, 2024From Bean to Brand,to Success #3 Black Rifle Coffee Company: Make Coffee Great AgainGABRIEL SARTIBLACK RIFLE COFFEE COMPANY’S LOGOCoffee in the Time of Political Polarization When everyone is offering the same product, the best strategy is always to...
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From Bean to Brand, to Success (Part 3)
Explore Black Rifle Coffee, a java haven where military ethos transforms every cup. Founded by U.S. Army vets, it’s an iconic Alt-Right brew.
From Bean to Brand, to Success (Part 2)
Nespresso: More than just coffee, a way of life. Explore its Brand Storytelling evolution, a symbol of elegance and exclusivity.
From Bean to Brand, to Success (Part 1)
Starbucks: from a small 1971 start in Seattle to a global giant, it’s all about brand storytelling – an oasis of community and comfort.
Products or Emotions?
Effective brands like Apple, Nike, and Rolex sell more than products – they sell emotions. Brand Storytelling connects a brand’s essence to consumers’ emotions through compelling narratives. This strategic approach creates shared identity, loyalty, and lasting connections. Authenticity and consistency are key, turning brands into companions, not just products.