The Challenge: Atípico Mexico invited us to create a promotional merchandise proposal to accompany Johnnie Walker's "Astronaut" campaign. The challenge was to find a striking way to "land" a very emotional campaign that celebrated the end of the pandemic, using the metaphor of returning from a space trip.
The Challenge:
JW - WE ARE BACK
In mid-2021, there were still few bars that had reopened, and people still didn't feel very comfortable staying in closed spaces. Therefore, the trend at that time was to have parties with friends at home. Our proposal was to develop a JWB kit that would make it easier to bring the bar experience home, creating Home Party Capsules.
JW - WE ARE BACK
The design of these portable bars, including glasses and even coasters, replicated the original design of the JW advertising spot space capsules.
JW - WE ARE BACK
The design proposal was also accompanied by the conceptual development of a series of exclusive streaming events called "We Are Back- DJ Streaming Parties".
